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News and Events

Showing articles by Brigette Benson-Muller (Show articles from all authors)
Contractor Marketing - Following Your Customers, even on TV

With Contractor Marketing and SEO as our specialty, it is important for us to find new ways of reaching homeowners for our contractor clients.

Wednesday, March 18th, 2020

Video and Storytelling in Contractor Marketing

Video and storytelling help you establish your brand and connect with your audience.

Tuesday, March 3rd, 2020

Interactive Content for Contractor Marketing

Interactive content requires the user's involvement and active engagement and it should definitely be added to your marketing mix.

Monday, February 17th, 2020

How Strong is Your IT Infrastructure?

Your website is a lot like an iceberg - what you see is only a fraction of the overall picture. Learn more about the servers that protects our client's websites.

Tuesday, January 28th, 2020

What is Programmatic Marketing?

What is Programmatic Marketing and how are we using it to help our contractor clients?

Tuesday, January 21st, 2020

Bruce Clay, Father of SEO, conducts training at the Treehouse

The Treehouse invested in our team, and invited Bruce Clay, the Father of SEO, for a 3 day SEO training course. We are certainly never too old to learn new tricks.

Thursday, January 16th, 2020

The Treehouse works with water treatment specialists

The Treehouse works with Water-Right, water treatment specialists who ensure millions of homeowners have clean water to drink.

Tuesday, December 17th, 2019

Contractor marketing - From the Funnel to the Flywheel

Introducing the new Contractor Marketing Flywheel concept. The traditional marketing funnel has served us all well, but here we reveal some key strategic marketing shifts...

Monday, December 9th, 2019

Twilio Visits the Treehouse

One of our partners, Twilio came to visit us. Be sure to read about what we are working on with them to better serve our contractor network.

Friday, November 8th, 2019

Google Retires the Average Position Metric

Google recently replaced the "Average Position" metric in paid search with something new. Discover what this means and how the Treehouse is using this.

Thursday, October 31st, 2019

Google Invites the Treehouse to Headquarters

The Treehouse was extended an invite to Google Headquarters to attend the Home Services Summit. Read on to discover what was learned in this closed event.

Monday, October 28th, 2019

The Powerful Engine That Drives the Treehouse

Software development is key to powering the engine that drives website performance. Read on to find out how powerful the software engine is of the Treehouse.

Monday, October 21st, 2019

Preparing for the Tipping Point Of Contractor Marketing in the Digital Spac...

Digital marketing is starting to encroach on traditional advertising channels, learn how the Treehouse is working to help Contractors to stay ahead of the wave.

Tuesday, October 15th, 2019

The Treehouse Radically Improves Mobile Site Speed

The average mobile website takes 15.2 seconds to load. Find out how we succeeded in reducing this to less than 1 second for our contractor sites.

Friday, October 11th, 2019

The Treehouse Competes in Warrior Dash

The Treehouse built a team to compete in the 2014 Warrior Dash in Durham, CT. The course was filled with challenging obstacles that required team effort.

Saturday, September 20th, 2014

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