Impactful content marketing for contractors builds trust with homeowners, allowing for greater trust in your company.
Experts in Content Creation & Content Marketing, for Contractors
What sets your business apart from the local fencers, roofers, and home improvement contractors in your area? Not only does the content on your site tell the story of your company, but it also answers your customers' questions - this establishes trust before the first phone call and even helps you generate more leads. But keeping the content on your contractor site interesting, SEO-friendly, and timely can be a challenge, especially when your focus is on fixing homes and running a successful business. That is why The Treehouse Internet Group has a dedicated team of content marketing specialists who do all the content marketing work for you, including:
- Developing a content strategy with content that is relevant, engaging, and valuable
- Identifying your audience and creating a positive customer experience
- Writing custom service and product pages for the work you provide
- Creating content that targets top cities and counties in your service area
- Seo copywriting that ranks on search engines, including Google and Bing
- Staying up-to-date on Google's best practices to provide the best results
Plus, our company was built by contractors for contractors. This means that we use our years of experience and unique industry knowledge to your advantage. We have generated thousands of leads for home improvement companies since 2005 and continue to deliver above industry standard results.
What is Content Marketing for Contractors?
Content marketing, specifically for contractors is the practice of planning, designing, and distributing optimized content that caters to your audience, especially homeowners. The ultimate goal is to:
- Drive high-quality traffic to your site
- Reinforce a positive impression of your brand
- Inform and engage your audience
- Increase conversions
The Treehouse Internet Group provides digital marketing services exclusively to contractors - this gives us a unique understanding of your services, allowing us to solve your customers' questions better than other agencies. When your audience is both engaged and informed, not only are they more likely to convert into a customer, but we can also build trust in your brand that lasts for years to come.
How does content marketing help my contracting company?
Drive more traffic to your site
When a homeowner is dealing with a cracked foundation, wet basement, or leaky roof, Google is almost always the first place they go to for answers. Over 30% of users click the first result on a search engine results page (SERP) and the number one result is ten times more likely to get clicked than the tenth. This is why our content marketing specialists track your site's rankings, which helps us develop quality contractor content designed to drive more traffic to your site. Even if you aren't in the top spot, moving up just one position on the first page of the SERP can boost your click-through rate by over 30%.
Search engines like Google and Bing also reward relevant, keyword-rich content that answers users' questions by featuring it higher on a search results page. By identifying your audience and creating SEO-friendly content that addresses their needs, we provide value to your site and improve your visibility in search engines.
Increase lead generation
Not only will relevant and engaging content increase your visibility on search engines, but it can also help your audience navigate the buyer's journey. By educating potential customers about their home repair issues and helping them consider possible solutions, you can build trust, establish authority, and better encourage them to convert.
As you continue to engage your audience through updated service pages, social media, blog posts, and more, you can build more brand recognition and attract even more business.
Set yourself apart from the competition
Are you a family-owned business, active within your community, or have been in operation for over 10 years? These are just some of the ways you could stand out from the competition. But if your content doesn't tell the unique story of your company, then your audience will never know. Your company's vision, mission, and values may just be the defining factor in why a customer trusts you over anyone else.
Content marketing for home improvement contractors
No two contractors are the same - and when it comes time to showcase your brand above all others, you'll need content that sets you apart. The Treehouse Internet Group is in fact owned by a contractor. We use our years of industry experience and unique skills to develop SEO-friendly, relevant, and engaging content that will boost your visibility in search engines, drive more traffic to your site, increase leads, and more. Contact The Treehouse Internet Group to start developing a content marketing strategy tailored to your contracting business.