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Local SEO for contractors, by contractors

Our process ensures that your business is displayed and published accurately to establish trust and authority over your competition.

What makes up Local SEO for Contractors?

1. Local listings are websites that publish information about your business - this includes Google, the Better Business Bureau, Yelp, Bing, and more. These listings are especially important when a homeowner has leaky gutters, a flooded basement, burst pipes, or other home improvement issues, as the information will help them figure out what services your business provides and if you cater to their neighborhood.

The digital marketing specialists at The Treehouse specialize in local search marketing. So when homeowners are searching for a roofer, fencing company, siding contractor, or other home improvement professionals in their neighborhood, we make sure that your business is displayed and published accurately to establish trust and authority over your competition.

2. Link building campaigns are also conducted by our specialists, which connect your company to local business directories and external websites that will host inbound links pointing to your website. Not only does this build your credibility online and improve your rankings in search engines, but it will also help you gain high-quality referral traffic to your site.

Why are local listings & link building important?

Local listings & Local SEO

Local listings are an essential part of your business. They help customers find your company and decide whether to choose you for their home improvement needs. They are also a major ranking factor that contributes to citation and on-page signals.

A local citation is any mention of your company's information, which we also call NAP. What is NAP? No, it is not the afternoon snooze you are looking forward to. NAP refers to the name, address, and phone number for your business.

Citations help your customers find you, while On-page signals refer to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines like Google. This is our specialty here at The Treehouse!

It is vital to have consistent NAP information throughout your local listings so that customers feel they can trust the authenticity and legitimacy of your business. If a customer is looking for a contractor and finds inconsistent NAP information across local listings, the confusing and inaccurate information can make you seem unreliable and untrustworthy. Plus, inconsistent listings can also confuse the Google algorithm, which can impact your business listing in Google maps and search engines.

Here is an example with duplicate Yelp listings:

Yelp Listing 1:
Name: Mike and Son's Roofing
Address: 123 Business Way, Atlanta, GA
Phone Number: 1-222-2222
Yelp Listing 2:
Name: Mike's Son Roofing and Contracting
Address: 1023 Business Way, Alpharetta, GA
Phone Number: 1-223-2232

Even just a slight name and phone number difference can confuse both the homeowner looking for a roofing contractor and the Google algorithm. Within the parameters of Local SEO for Contractors, these inconsistencies may lead to a loss in site traffic and leads.

If customers cannot find consistent brand information or are seeing two different versions of your roofing business in the same area, this can make them distrusting and less likely to contact you. Having multiple listings of your business on Yelp or any other primary local listing can also confuse search engines on what the correct version is.

This is why our team at The Treehouse works tirelessly to help create, manage, and optimize your local listings. We even offer duplicate local listing removal and suppression services in case an inaccurate duplicate listing does appear.

Link building & Local SEO

Our Local SEO specialists also conduct link building campaigns, which is the process of earning inbound links that point to your site from external websites. These external inbound links, or backlinks, act as a verification for your site, which attracts referral traffic, boosts your rankings in search engines, and builds your authority online.

When high-quality sites with greater authority host your link, it builds credibility for your company overall. But our SEO specialists understand that not every backlink is the same, which is why we conduct our campaigns strategically, ensuring all information is accurate and beneficial to you.

How we acquire backlinks:

  • We reach out to local websites and business directories to get your company added
  • We follow up to ensure your company link is working and all information is accurate
  • We continually audit backlinks to the website and perform a link removal if necessary

Our partnership with Yext

Data aggregators are data mining systems that spread your business information on the web, including search engines Google. To better manage data aggregators, The Treehouse partnered with industry giant, Yext, in 2015, helping us to maintain over 36,500 listings for our clients.

Our connection with Yext ensures that your business information is consistent and correct across the web all the time. Their platform also blocks listings from being duplicated on other programs. Plus, the partnership gives us early access to industry news and allows us to react before anyone else.

Local SEO solutions for home improvement contractors

Trying to rank as a roofer or a concrete repair company in your metro does not have to be the end of the world. Unlike other digital marketing companies, The Treehouse serves contractors exclusively. This focus helps us garner specific skills that directly contribute to their success. In fact, we have generated thousands of leads for contractors since 2005.

We understand what it takes to increase your visibility in search engines, build your credibility online, and drive high-quality traffic to your site. That is why our specialists work with you to create high impact link building campaigns and maintain consistent local listings ensuring that your Local SEO is always performing.

Contact us today to see how our dynamic digital marketing solutions can improve your business!

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