PPC advertising for home improvement contractors

Contractor PPC advertising

PPC advertising for contractor companies is a key and critical strength of the Treehouse

Want to generate fresh fencing, roofing, and other home improvement leads? Newsletters, email campaigns, and SEO are great ways to stay connected. But it is also important to get your brand in front of new customers actively looking for the work that you provide. Break out of your routine with the paid search services from the Treehouse Internet Group - a key form of search engine marketing (SEM) that we use to drive high-quality traffic to your site.

Unlike other digital advertising companies, we only serve contractors. That allows us to garner specific skills and provide deep value to the contractors we run PPC advertising for, which leads to above industry standard results. We are also a Google Certified Partner, which means all of our SEM Specialists are certified by Google to manage PPC advertising campaigns.

We have generated thousands of leads for contractors since 2005. Our SEM Specialists design strategic campaigns based on:

  • Years of experience
  • Marketing tools & partnerships
  • Keyword research
  • SEM reports & lead data

What is PPC advertising?

Pay-per-click (PPC) is a form of search engine marketing that helps us drive high-quality traffic to your site by paying a publisher every time your ad is displayed or clicked. We do this using an ad platform that places ads on search engines during an auction. The ads appear alongside the competition anywhere there is space given on tier one search engines like Google and Bing. For example, when someone searches for foundation repairs, interior painting, or other home improvement services related to your business, those ads will show at the very top of a Google search results page and anywhere else there is ad space.

PPC advertising, specifically for contractors, provides a great return on investment and is one of the most effective digital marketing tactics.

Other types of paid search advertising:

Display advertising

Display advertising promotes your ads on related Google-affiliated websites. You can target your audience based on their interests and website history. Vibrant text, imagery, and videos will boost your brand and drive more traffic to your site.

Retargeting

After a user leaves your site, what can you do to win them back and turn them into a customer? Our SEM Specialists use cookies to send targeted ads on the platforms they use the most. That can rekindle their interest and convince them to become a customer. We can even send them advertisements about the products or services they were looking at.

How can PPC advertising help my contractor company?

Are you competing against local fencers, roofers, basement waterproofers, or other home improvement contractors for leads? Pay-per-click advertising is one of the largest components of search engine marketing and can give your contractor business the edge you're looking for. Not only do we stay up-to-date on the latest trends, but we also rely on data to design paid search campaigns that work for your company. We even track weather patterns that directly impact your business. So as the market rises or drops, we adapt our bidding to take immediate advantage.

What sets us apart from other digital marketing agencies:

Industry-specific insights

While other digital marketing companies work with clients of all types, The Treehouse focuses on home improvement contractors. That means we know the industry inside and out, which gives us a unique edge over other agencies. We can even leverage data from hundreds of websites and PPC advertising campaigns from similar contractor businesses to improve your company's performance.

Pay per lead business model

A typical digital marketing agency will bill you the total ad spend on top of a management fee regardless of how your company's PPC campaign does. However, The Treehouse Internet Group only succeeds when you do - this is because we are a performance-based company and only charge you for the leads we generate!

Google Certified Partner

The Treehouse is a Google Certified Partner, which means all of our SEM Specialists are Google certified in managing PPC advertising campaigns. The Google Partner Badge also shows that we have a demonstrated skill in Google Ads, meet spend requirements, delivered both agency and client revenue growth, as well as sustained and grown our client base.

PPC advertising for Contractors & The Treehouse Internet Group

Paid search is a great way to generate new leads on an ongoing basis for your home improvement company. But keeping up with your audience and market can be a struggle. Luckily, The Treehouse Internet Group provides transparent and strategic PPC management exclusively to contractors. Based on years of home improvement experience, industry knowledge, marketing tools, and hard data, we design PPC ad campaigns tailored to your company.

We even provide monthly reporting to ensure you're constantly in the loop about your campaign performance - this includes:

  • Impressions
  • Click-through rates
  • Leads
  • Conversion rates
  • Impression shares
  • And more!

Want to generate more online visibility, traffic, leads, and revenue for your home improvement business? Reach out to The Treehouse Internet Group today by clicking below to learn more about our pay-per-click advertising services.

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