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Friday, October 11th, 2019
2 Minute Read
The average mobile website takes 15.2 seconds to load.
The Treehouse is excited to announce that they have succeeded in making our dealer's mobiles site load in less than 1 second!
That’s 93% faster than the average. Improving mobile performance is necessary for your business to grow. When it comes to conversion, site speed is a sexy talking point; It’s important, and it’s topical. But in addition to speed, sometimes improving site conversion is as mundane as increasing the font size by a single point.
This change generated a 15 – 45% increase in phone calls, depending on the site.
Take, for example, the Treehouse’s recent testing with their dealers office’s phone number. For a while, that number sat at the top of the mobile site – large, bold font, easily recognizable – and it converted well. That is, until phone screens started to get taller, moving your “push-to-call” number further away from the user’s thumb. Seriously. “There’s a renaissance in mobile applications now to bring the navigation back down to the bottom of the screen,” said John Siwicki, Web Production Manager.
And so, the Treehouse created a bottom navigation. It’s simple – a phone icon in the middle with a link to the Service Area and Free Estimate page on either side. Now, that jump in conversion didn’t come overnight. The Treehouse conducted 20 different tests to generate that result, some as small as making the call to action bolder or giving it a subtle shimmer to catch a user’s eye.
It was months of minor changes, monitored implementation, and meticulous tracking. The objective for the Treehouse’s testing is clear: get more users to call or fill out the free estimate form. And they will continue to run tests, embolden fonts, tweak text, make a button shimmer, all to squeeze out even one extra lead, for whether it generates a 1% increase or a 100% increase, it’s still more business for our dealers.